Registration Fee: £0

Fundraising Target: Raise what you can for skin disease and skin cancer research 

The first-ever virtual edition of Prudential RideLondon – the world’s greatest festival of cycling – will take place on 15th and 16th August (the event weekend) to celebrate cycling and raise funds to help save the UK’s charities.

The British Skin Foundation, like many other charities, has been hugely impacted by the Covid-19 pandemic as fundraising events, such as Prudential RideLondon, have been either postponed or cancelled.

My Prudential RideLondon offers supporters, of all ages and abilities, the opportunity to take part in a fantastic challenge and raise crucial funds for skin disease and skin cancer research. 

It is an exciting, free event that can be done anywhere in the world. It offers participants the chance to tackle a range of distances based on the events included in the traditional Prudential RideLondon weekend. 

How it works

My Prudential RideLondon includes four challenges for all ages and abilities. Simply choose your distance and complete your challenge wherever you are in the world on either 15 or 16 August:

  • My Prudential RideLondon-Surrey 100: 100-mile ride
  • My Prudential RideLondon-Surrey 46: 46-mile ride 
  • My Prudential RideLondon-Surrey 19: 19-mile ride
  • My Prudential RideLondon FreeCycle: An event that allows you to set your own challenge (starting from 1km) on the wheels of your choice: bikes, push scooters, skateboards, trikes, balance bikes, roller skates, wheelchairs or anything that is self-propelled (e-bikes are fine too).

How to enter 

Join Team BSF in two simple steps; 

  1. Register in advance and select your challenge

    2. Set your BSF or Virgin Money Giving fundraising page and raise as much as you can for skin disease and skin cancer research.  

My Prudential RideLondon app

Once signed up, you will be able to download the new My Prudential RideLondon app in the event week. This will give every participant a unique ride day experience, including:

  • A GPS function that enables friends and family to follow a rider’s progress on the virtual Prudential RideLondon route
  • Creation of a personalised Prudential RideLondon certificate that shows the rider’s completed route and ride time
  • Selfie frames to give riders personalised Prudential RideLondon finisher photographs
  • Direct donation button through to each rider’s Virgin Money Giving fundraising page 

In addition, every rider aged over 18 who registers will have the option of being entered into a fantastic competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels.

Government Guidelines

Participants are asked to follow current Government guidelines on cycling. For more information, click here. 

Join Team BSF

As a member of Team BSF we will provide you with:

  • A British Skin Foundation technical running vest if you raise £50 or more (sent to you when we are back in the office).
  • A fundraising pack and materials to help you raise as much money as possible
  • Access to our Team BSF Facebook group
  • Our events team on hand to provide any additional information or motivation you may need


All funds you raise will be greatly received and will be used to find treatments and cures that improve the lives of people with skin conditions.

Booking for this event has now closed.